Research that changes
what gets built.
I spent four years as a practising clinician — interviewing people, spotting patterns in behaviour, and working with uncertainty every day. I now bring those same skills to UX research, and use them to help product teams make decisions based on evidence.
My research principles
Listen before interpreting
I treat interviews as a way to understand how people make sense of their choices, not as a script to confirm what I already think.
Separate signal from noise
I look for patterns, contradictions, and missing context before turning raw data into findings or product recommendations.
Make uncertainty useful
Research rarely removes all ambiguity. My job is to make the uncertainty visible, manageable, and useful for decision-making.
Research projects
Case studies
Workplace wellness · 2025
Why employees don't use mental health benefits — and what changes when they do
Interviews with employees showed that the main reason people avoided the platform wasn't that they didn't know about it — it was that they didn't trust it. Specifically, they were worried their manager could see their mental health data. That finding shifted the product's focus from awareness to trust and privacy.
Key research finding
"It's a privacy concern more than anything. I don't find it okay that my company can have access to my mental health records."
— Participant, 38, Senior Manager
Marketplace design · 2025
GalleryGo: understanding hesitation before the first bid
A survey and usability sessions found that 64% of participants weren't confident enough to bid on high-value pieces. The problem wasn't the price — it was that information about the artwork's origin and authenticity was missing or hard to find. The research identified what buyers needed to see before placing a bid, and led directly to changes in how item listings were structured.
of participants lacked confidence to bid — a trust problem, not a pricing problem
Working practice
I use AI to work faster — not to do the thinking for me.
I use AI for research operations: transcript cleanup, screener drafts, discussion guide checks, and first-pass pattern prompts. The judgment stays with me: interpreting contradictions, prioritising findings, and deciding what the evidence means for product decisions.
Folio Friend
An AI-powered portfolio reviewer for UX designers. It checks case study structure, clarity, and recruiter readability, then gives specific feedback instead of vague encouragement.
About
The therapy room taught me how to listen. Design taught me what to do with it.
I spent four years as a clinician, running one-to-one sessions, group programmes, and workplace assessments. That background trained me to listen carefully, work with ambiguity, and follow the evidence even when it complicates the obvious answer.
Before UX research, I conducted academic research in counselling psychology. My master's dissertation examined the relationship between negative affect and social anxiety, which strengthened how I think about study design, ethics, data collection, and evidence-based interpretation.
I moved into UX research because I wanted those skills to shape product decisions. I am looking for teams that treat research as an input to what gets built, not as documentation after the fact.
Three cats. Cold coffee. Quiet parks.
Dissertation: Negative Affect & Social Anxiety
Study design, ethics, and evidence-based interpretation
200+ structured conversations
Developed qualitative interviewing and behavioural analysis skills
WellNest · GalleryGo
Applying behavioural research to product decisions
Let's talk
Open to UX Research and Behavioural Research roles — full-time, contract, or freelance
Particularly interested in healthtech, edtech, and teams where research findings have a clear line to product decisions. If that sounds like your team, I'd like to hear from you.